WorkPlay
About
Deliverables: Conference Identity
Type: Concept Project
Tools: Adobe After Effects, Adobe PhotoShop
Genesis is a concept conference in New York City that brings together the researchers, clinicians and authors at the frontier of psychedelic medicine, as compounds like psilocybin, MDMA and ketamine move from the fringe into serious clinical study.
The brand holds two worlds at once; the kaleidoscopic psychedelic experience and the credibility of academic medicine. The identity draws from cell structures and petri dishes to frame science as art, signaling a revolutionary renaissance (a genesis) in medicine.
Psychedelic imagery typically conjures tie-dye and 60s-era hippies, yet Genesis serves a scientific, academic audience, thus needing a visual style that could nod to the collective understanding of psychedelics while staying rooted in clinical, quieter science.
The answer was in cellular structures, some of the most surreal, hallucinatory, and psychedelic forms in nature. Each cellular graphic is framed in circles, as if looking through a microscope.
At its most reduced, a cell is a circle. The purple and gold dots carry the stain colors of the micrographs across the system, giving functional pieces a quieter, more clinical expression..