ROOTYear: 2026
Deliverables: Brand Identity + Website
Type: Contract | Remote
Tools: Adobe Photoshop, Adobe Lightroom, Wordpress + Elementor
ROOT, a new head spa opening inside Wi Spa, LA’s popular Korean spa, came to me with a logo and a vision for a calm, elevated brand. In two weeks, I built the brand from the ground up: visual system, voice, and website. The sprint grew into an ongoing partnership in which I handle photo editing, print collateral, and social content. In its first 10 weeks, ROOT’s Instagram reached 20,000 views, and its average monthly reach tripled from June to August.